Anti-aging skin care copywriting sentences

For friends who are looking for anti-aging skin care copywriting, please read here. I have compiled highly practical sentences covering three scenarios: daily sharing, science popularization, and product delivery. You can just copy them and use them:

1. Hair ties for personal use: "After a three-day project, I touched my face all night, and it was as slumped as a lychee that had been left at room temperature for three days. After applying peptide essence + thick application of Bosein cream for a week, I finally pulled back the pile of 'soft flesh' along the jawline that almost reached the chin."

2. Popular science: "Anti-aging is never about 'reverse growth' or 'freezing age'. To put it bluntly, it means that you will not be misunderstood when you are 30 years old. You have just given birth to a child. When you are 40 years old and stand with your peers, people will say you are in your early 30s."

3. Planting grass and bringing goods: "Don't believe the nonsense about 'starting anti-aging at the age of 25'. The young skateboarder next to me who was born in the 2000s has already applied anti-aging essence to eliminate the forehead wrinkles caused by sun exposure. Anti-aging is done early for prevention, while doing it late is emergency repair. Emergency repair is of course more expensive."

I have been working in the skin care industry for almost 7 years, and I have seen too many people write anti-aging copywriting that either piles up professional terms, which makes people confused, or they go all out to address age anxiety, which makes people feel rebellious. In fact, the sentences that really touch people are all extracted from real use experiences, and are not compiled based on the ingredient list at all.

The copywriting styles produced by practitioners with different approaches are quite different, and there is no one that is better or worse, as long as it suits your audience. For example, the copywriting written by a blogger who is obsessed with ingredients is very tough: "Retinol is currently the only skin care ingredient certified by the FDA to improve both photoaging and natural aging. If you insist on using it for half a year under the premise of establishing tolerance, the dry lines at the end of your eyes that won't go away after laughing for a long time will fade away to the point where your best friend will ask you if you secretly had medical beauty treatments." Of course, you have to be realistic about this kind of thing, and don't brag about "lightening wrinkles after applying it for a week." If you know it, you will know it is a lie.

Oh, by the way, my friend who is an anti-aging consultant in theaters wrote another way of copywriting, directly poking at the pain point: "Don't argue with me about which facial cream can be used to treat Thermage, the static wrinkles on your face that have already hung up and piled up. Applying ten cans of high-concentration Bose to treat wrinkles is not as fast as one ultrasonic cannon. Anti-aging is a matter of what you pay for. If you are willing to spend time and take care of yourself, just apply skin care products. If you want to go to medical beauty clinics quickly, there is nothing to worry about. "

This is actually quite true. Nowadays, many people insist on arguing about whether skin care products or medical beauty products are more useful.

I used to write product copy for a niche domestic anti-aging line. I revised it three times but was rejected by the brand, saying it was too official and not cool. Later, I simply wrote down my true feelings after using it for 28 days: "When I first put this cream on my face, I felt it was a bit boring, so I almost gave it to my mother to use, but I insisted on using it. About half a month later, I looked up in the mirror after taking off my makeup, and suddenly I found that the two lines on the corners of my mouth that had taken more than 10 minutes to disappear after smiling were mostly smoothed. "With this sentence, after it was finally launched, all the comments in the comment section said, "It's so real, I feel the same way when I use it." The sales of the product tripled compared to before.

Oh, by the way, there are still many people who insist on sticking to the "25-year-old threshold" when writing anti-aging copywriting. I am really convinced. I have seen an 18-year-old girl who surfs outdoors every day and has a bunch of photoaging fine lines on her face. I have also seen a 32-year-old girl who is born with sufficient collagen. For my sister who usually only wears sunscreen and doesn’t even get dry marks, instead of writing “You must start anti-aging at the age of 25”, why not write “The best time to fight aging is the day you find that the first streak on your face won’t go away.” There is no age anxiety and you are on point.

Last time when I was checking Moments, I saw a copy posted by a shopping guide at a counter. I was particularly impressed. She took a comparison picture of the backs of two hands. One had just applied their brand’s anti-aging essence, and the other had not. The text was, “I just tried the product on my aunt. Look, this hand is not only brighter, but also has a tiger’s mouth.” My dry lines have spread instantly, and I have now secretly dug out the trial sample and used it to wipe my hands at home, haha." With such a down-to-earth statement, she sold more than 20 bottles of her essence that day, which is much more than the hard tubes that "this product adds 30% Bose to promote the production of type I and type III collagen."

In fact, in the final analysis, there is no standard answer for anti-aging copywriting. If you are a component party, you should clearly explain the logic of the function of the components. If you are a pragmatist, write real usage experience. If you are a theater practitioner, tell real cases you have seen. As long as you don’t brag about the efficacy, don’t be conceited and anxious, and can speak to the hearts of users, it is a useful sentence. If you need a specific scene, leave a message in the comment area and I can tailor it for you~