Reproductive health group name

The science popularization/communication group for general people of childbearing age is called "Good Pregnancy & Maintenance Exchange Society" and "Reproductive Health Science Popularization Station", the mutual aid group for patients after surgery/diagnosis and treatment is called "Warm Nest Mutual Aid Camp" and "Tadpole Gas Station", and the internal communication group for professional medical care is called " "Reproductive Clinical Progress Exchange Circle" and "Reproductive Tract Infection Diagnosis and Treatment Research Group" - There is no need to use fancy homophones, nor be too straightforward to be embarrassing. These are the options that I have been operating in the medical community for 5 years, and the willingness to join the group and the retention rate have been measured.

To be honest, I also encountered big pitfalls when I first started working on this kind of community. I helped a community hospital near my home to organize a popular science group for people of childbearing age. To save trouble, the nurse named it "Infertility Communication Group". The QR code was posted at the door of the gynecology clinic for three days, and anyone who scanned the code Quite a few, only 12% stayed in the group in the end. Many people turned around and left after scanning the group name. After all, reproductive health-related needs and privacy are always at the top of the list. No one wants to be caught by people around them when they look through the WeChat list.

However, there are also completely opposite views in the circle. A group of operators who run vertical patient communities particularly insist that "the group name must be 100% straightforward." They feel that being secretive will easily attract the wrong people and increase operating costs. I have encountered such a thing before. There was a group of an IVF agency named "Baby Arrival Communication Group", and the publicity only said "Pregnancy Preparation Communication". As a result, it attracted a dozen ordinary girls who just had irregular menstruation and wanted to regulate their bodies. When they entered the group and saw a screen full of experience in promoting ovulation and transplantation, they felt that they had been misled, so they turned around and complained to the group on the WeChat platform. In the end, the group was gone, and the agency's official account was also fined and restricted.

Both opinions are reasonable. To put it bluntly, it is a matter of balancing privacy and transparency. Later, when I helped a private reproductive center to build a community, I tried to find a compromise: the group name displayed to the outside world was called "Health Care Exchange Group 3", and users automatically sent a welcome message as soon as they scanned the code to join the group. It is clearly marked that this group is a mutual aid group for patients with polycystic disease, premature ovarian failure, and in vitro fertilization preparation. There are resident medical staff to answer questions twice a week. Those who feel that the content does not meet their needs can leave the group on their own. After such adjustments, the 7-day retention rate of the group has increased from the previous 47% to 82%, and the needs of both parties have been taken care of.

If you create a group for segmented groups, you can actually be more flexible. For example, if you create a group related to male reproductive health, we initially named it the "Men's Pregnancy Preparation Exchange Group." Only a few people scanned the QR code. Many men who came for consultation felt that "pregnancy preparation is a woman's business" and were unwilling to do so. It seemed that I had a problem when I joined the group. Later, we changed the name to "Men's Vitality Maintenance Exchange Group", and the group participation rate tripled. After chatting with each other, we found out that everyone just didn't want to be labeled as "unable to prepare for pregnancy". We changed the name to a more general maintenance name, and the burden was suddenly relieved.

There are also a few things that must not be stepped on. Don't engage in "child-seeking blessings" or "child-giving empress exchange groups" just to get lucky. There was a group leader who did this before and was reported for spreading feudal superstition. The group was banned immediately. All the experience posts of patients that had been saved for more than half a year were gone, and there was no place to cry. Don’t use too ambiguous homophones, such as “continuous improvement” and “keep improving”. It’s easy for outsiders to think wrong when they see it, which only adds unnecessary embarrassment.

In fact, to put it bluntly, the group name is ultimately a stepping stone. What can really retain people depends on whether there is reliable science popularization in the group, whether it can avoid messy advertisements, and whether there are real patient experiences to refer to. There is still a group created by patients on my WeChat, called "Lao Zhou's IVF Chat Group". The owner of the group is a brother who had three successful in vitro fertilizations. He usually shares the pitfalls he has encountered in the group, and helps new patients read reports and make suggestions. Without any promotion, it has almost reached 500 people. It is much more active than many groups operated by many institutions that spend a lot of money.